Internationale Zeitschrift für Wirtschafts- und Managementwissenschaften

Project-wise, communication is an important element that many ignore its strategizing in projects operations. Communications in rural-setting projects especially in developing countries still needed further studies to reduce number of project failure triggered by poor communication. Therefore, the study aimed at assessing effective communication management emphasizing on the communication channels used in achieving stakeholder satisfaction in project-based organizations choosing RECODA’s project as a case study. With 125 sample respondents, the study established types and examined effectiveness of various communication channels. The findings envisaged that; traditional channels are still highly used in rural-oriented projects. Of the four communication channels used, face-to-face and meetings were rated the most effective modes of communication channels preferred by the stakeholders in projects due their convenience. Physical factors and few mobile phone ownerships were some of the highly rated barriers to effective communication. Conclusively, modern communication channels adoption is poor rural-based projects is still challenging.

The performance of NREGS on Rural Development depends upon the awareness and participation of the respondents about the works
carried out and the funds allocated to the programme in the areas selected for the analysis of the study. In the fourth chapter an attempt has
been made to analyse the Social Upliftment and Economic Development of Impact of NREGS in Tamil Nadu for rural development on the
basis of the responses of the respondents about their awareness and participation. In this chapter an attempt has been made to the works
carried out and amount spent in Panchayat Union Councils of Tamil Nadu are analyzed.