Internationale Zeitschrift für Wirtschafts- und Managementwissenschaften

Towards a More Connected Approach to Knowledge Management Strategy

Abstract

Jamie OBrien and Donald J. Schneider

This research offers a strategic knowledge-positioning framework that allows for incorporation and recognition of the many forms of knowledge at work in organizations. Schultze and Stabell's framework aimed at representing and unifying organizational knowledge research is used as a basis for a more connected knowledge framework. From an academic perspective the research builds on established theoretical work in the area of organizational knowledge, which calls for a more integrated and all-encompassing view to be taken of both organizational knowledge and organizational knowing. Case material on the knowledge management activity at two medical device organizations (referred to as Medi-Case A and Medi-Case B hereafter) is used to illustrate various points within the conceptual design.