Internationale Zeitschrift für Wirtschafts- und Managementwissenschaften

Research on Google Search and Amazon Search Based on the Comparison of Algorithms

Abstract

Haowei Ti* and Ding Ma

Search engine optimization, which can optimize the search display position of content and expose the target content to readers faster, is a great tool for marketing. For foreign trade practitioners, the traffic entrances of the two major search engines, Amazon and Google, determine the exposure of products. Amazon drives consumers to click and search with shopping as the demand and has a clearer consumption intention, while Google is a bigger information plaza than Amazon, leading people to various websites.