Internationale Zeitschrift für Wirtschafts- und Managementwissenschaften

Realization the Marketing Approach in the Management of the Region

Abstract

Morozova GA

Current methods of socio-economic control region requires new approaches. There is a distinction between the concept of governance in past periods and in periods associated with the unstable development of the crisis. Therefore, marketing management should combine and integrate all kinds of management activities that are based on identifying and addressing the needs and interests of the society as a whole and individual social strata and groups, to stimulate useful new society needs and interests. The article discusses the use of the marketing approach to managing the region.