Internationale Zeitschrift für Wirtschafts- und Managementwissenschaften

Mapping the Intersection: Socio-economic Factors, Green Marketing and Sustainable PPP in B2B Dynamics

Abstract

Anamelva Flores

This mini-review delves into the intricate relationship between socio-economic factors, green marketing strategies and their impact on the Preservation of Purchasing Power Parity (PPP) within Business-to-Business (B2B) marketing. By analyzing the convergence of financial objectives, social and environmental responsibilities and the pursuit of green competitive advantage, this article aims to elucidate the critical role of sustainable practices in fostering long-term viability and resilience in B2B ecosystems.