Internationale Zeitschrift für Wirtschafts- und Managementwissenschaften

EXPLORING THE MEDIATING ROLE OF CUSTOMER LOYALTY ON THE RELATIONSHIP BETWEEN BRAND AFFECT, BRAND QUALITY, BRAND PERSONALITY, AND CUSTOMERS? BRAND EXTENSION ATTITUDE IN FASHION WEAR

Abstract

Amna Anwar, Amir gulzar

In recent years, the study of tourism as a major socio-economic phenomenon has been receiving great attention, and it primarily deals with the quality of the provided services as an imperative for success in the market. The quality of the offer is the key segment that dictates the direction and intensity of tourism development. The paper presents data obtained from the research of secondary publications, survey research performed by the authors and statistical documentation, which point to the degree of tourist satisfaction with the quality of food products in the hotels of Novi Sad. The study also touched on the issue of the percentage-wise contribution of certain foods in the daily and annual tourist consumption. The obtained results indicate that for the purpose of long-term expansion of tourism it is necessary to intensively invest into the quality of products and services, and that closer relations must be developed primarily with agriculture, as well as other economic and non-economic activities.