Internationale Zeitschrift für Wirtschafts- und Managementwissenschaften

COVID-19 and the Inclination towards Online Shopping of Retailer Clothing Brands

Abstract

Daniyal Fareed

This research focuses on the effect of COVID-19 lockdown on local clothing brands. The primary aim of this study is to emphasize on the shifting from traditional style of doing business towards doing business online. The nature of research was quantitative and the information was collected through research articles, blogs and different websites as a secondary source, and the primary sources were the representatives of different online shopping portals, consumers and the sample size for the study is 265 and SPSS was used to do the analysis of the data.