Internationale Zeitschrift für Wirtschafts- und Managementwissenschaften

A Study on Consumers Perceptions of the Opportunities and Difficulties Associated with E-Commerce

Abstract

Baldominos Alejandro

The use of the internet for commercial and/or marketing transactions is known as e-commerce. Digitally enabled marketable and/or business deals are the focus of these papers. In India, e-commerce has revolutionized business practices. By 2026, the Indian e-commerce market is expected to reach $200 billion, up from $38.5 billion in 2017. An increase in smartphone and internet usage in recent years has sparked the anticipated expansion of the assiduity.