Unternehmertum und Organisationsmanagement

Tools to Use in the Analysis of Potential New Market Expansion

Abstract

Haron AJ

Each year, many entrepreneurial, growing, and developing companies contemplate international enlargement as a marketing and growth strategy. When developing a strategic blueprint to launch an international business program, developing companies and their consultants must always ponder the potential barriers and modifications they might need to make to their products and services. In this paper, we put forward four analysis tools, which can help companies minimize any negative impact.