Emmanuel Sebata
The FIFA World Cup is the major sporting event in the world. It is also the most prestigious mega-sports event since it has over the years been assumed to be a highly profitable and a crowd pulling venture. The event has thus shaken the tourism trends of all the participating nations. By comparing and analyzing the general impact on outbound tourism of previous sporting events including major World cup games; this article will qualitatively reveals Africa as a new market for outbound tourists for major sporting events; this study sampled 2022 Qatar World Cup and provides conclusions on how Africa’s outbound tourism business will be impacted in the long run. Based on the suggestions provided in this paper, future studies should be more oriented on the qualitative studies to establish the exact degree of this effect.
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