Zeitschrift für Massenkommunikation und Journalismus

The aim of this study is to investigate the “Effects of Turkish dramas on University students”. Drama plays an important role in the personality building of viewers. Because through the drama persons are changing their living styles, dressing styles and also comes to know about the values and norms of other nations. In this study researcher want to know the Turkish drama effects on young generation of Pakistan. And all know that University students are the young generation of Pakistan. In this present study survey research method was chosen and three Universities of Pakistan were chosen for this research purpose, which are “University of Gujrat, Gujrat”, Arid Agriculture University Rawalpindi and Punjab University Lahore. Quantitative research method was selected. Nonprobability sampling method was selected and in non-probability sampling random sample were used as a technique of data collection. Questionnaire is use as a tool of data collection and 300 samples size were selected. In this research three hypotheses were develop i.e., 1. University students are influenced by the styles of models of Turkish dramas. 2. University students are trying to adopt their styles. 3. Turkish dramas are affects Islamic values among University students. Findings of this research show that first two hypotheses were accepted and third hypothesis was rejected. University students are affected by Turkish dramas but do not affect Islamic values among University students.

In spite of the many interventions rolled out since independence, Ghana’s agricultural sector has not been performing well regardless of the fact that the country’s economy is hinged predominantly on the sector. The role of communication recently has focused on the transmission of messages by agricultural technicians to farmers, and the creation of a common platform intended to bring together both groups in order to share information among themselves for the purpose of ensuring a win-win situation where both groups learn from each other. This step is an acknowledgement that rural people are at the heart of development; therefore, seeking their views and involving them from scratch in project developments is the most appropriate thing to do. This study was therefore, a qualitative investigation that employed a focus group discussion between farmers and selected journalists in Ghana to find out if participatory communication has any potential for the agricultural sector. The findings of the study revealed that journalists in Ghana are hampered by many organizational problems. These difficulties have affected media reportage of agricultural news negatively. The findings of the study however, revealed that participatory communication offers a lot of hope for the for media coverage of the agricultural sector.

Conflicts in the post-cold war era have taken new dimensions. Unlike the preceding periods, most of the postcold war conflicts are intra-state in nature giving rise to large scale killings and humanitarian abuses of the extent that shock the conscience of mankind. These situations have equally led to new responses in the form of armed humanitarian interventions. The Libyan crisis of 2011 represents one among the many intra-state conflicts that define the character of the post-cold war world. The acclaimed political emergencies occasioned by the Libyan violent eruption, necessitated the imperative for the NATO-led foreign military intervention to quell the crisis and restore order in the country. Both the NATO led intervention in Libya and the principle on which it was executed have continued to generate varied interpretations and controversies. Adopting the just war theory which features the principles of jus in bello and jus ad bellum, this paper investigates the NATO-led intervention in the 2011 civil war in Libya. The paper concludes that the intervention in Libya was far from being just, and was a departure from the just war principles of humanitarianism.

Purpose of the research was to explore the role of proximity marketing communication of local retailers on GSM mobile phones and how does it contributes to customers’ shopping experience and influence their perception towards the latest state of the art technology like Near Field Communication (NFC) and Short Message Service - Cell Broadcast (SMS-CB) in brand positioning and message credibility. Analysis were done with sample size of 300 and with the help of 20 statements related to thematic perception on proximity marketing for exploring the marketing effectiveness of proximity marketing communications on NFC and SMS-CB enabled mobile phones and their message authenticity on a five point scale. For analyzing the research data, both qualitative and quantitative research techniques were employed extensively. During data analysis, it was established that retailers which were adopted proximity marketing with credible messages in their communication strategy could easily attract the large number of customers. Respondents of the study were more aware of various local retailers products frequently advertised through the proximity marketing. The result of the multiple regression showed that overall model for Marketing Effectiveness of proximity marketing communication yielded a significant statistic (F=51.972, p<0.000) and adjusted R2=0.617. it was proved that proximity marketing message content and its relevancy to weekly shopping, Latest information on new product arrival, price and brands in the proximity marketing communications on NFC and SMS-CB enabled mobile phones, proximity marketing message credibility, authenticity and trust upon the retailer and Assurance were the significant antecedents of marketing effectiveness of proximity marketing communication on NFC and SMS-CB enabled mobile phones.