Zeitschrift für Wirtschaft und Finanzen

As the corporate sector entrenches itself among the players of the global economy, more sophisticated strategies and novel business trends are required so as to enhance profitability and lower business costs. It is against this backdrop that the researchers undertook this study to explore possible alternatives of addressing the talent war rather than the orthodox methods. A multinational telecommunication company located in Ghana (Mobile Telecommunication Network, MTN Ghana) was selected as a case, due to its competitiveness and world presence, especially for its dominance in Africa. With substantive review of the literature, five thematic effective engagement variables were discovered: the work environment, supervisor-employee relationship, job satisfaction, HRM Practices, and organization culture. A quantitative approach was adopted as the main tool to gather 137 valid responses from employees of MTN Ghana. Some comprehensive interviews were also conducted to saturate the robustness of the findings. Therefore, the methodological approach to this research outcome could be best described as triangulation. Interestingly, the findings were insightful, intriguing and competitively viable. The role of human capital in the success of every giant firm certainly could not be overemphasized. Obviously, our findings shed amazing light on why the company is beating its industry competitors like Tigo and Vodafone hands down. The company is committed to her employees and the inverse is also true-commitment begets engagement. Though, few gaps were identified, on a whole the talent war is a done deal when the engagement strategies are sound.

Options are considered risky for investors and speculators due to fluctuation in the direction of price movements. An investor has to face the risk of profits where it may be extremely high or loss, here investors fail in choosing profitable options. The study is made to minimize the risk of investors by using straps option combination strategy in choosing profitable investment strategy and to know how the option combination strategy would be profitable when market moves up or down. The study has considered the securities of both increasing and decreasing prices, so that it would be possible to give suggestions for investors that how in both cases they can make profits.

Several papers have documented the cross-correlations across wide range of markets using different methods and the results are being used for the improvisation of market efficiency. In this paper, we have investigated the crosscorrelations between Gold market and WTI Crude oil market using MF-X-DFA. Quantitatively, we have employed the recently developed MF-X-DFA method for the data of Gold and WTI Crude oil markets and we have confirmed the existence of cross-correlation between Gold and Crude oil markets. We have also found that these cross-correlations are strongly multifractal in the short term and weakly multifractal in long the term. Moreover, their behavior for small fluctuations is persistent and those of large fluctuations are anti persistent in the short term. Cross-correlations of very small fluctuations and large fluctuations are persistent but whereas for small fluctuations are anti-persistent in the long term. Furthermore, based on multifractal spectrum, we have produced substantial evidences to determine crosscorrelation behaviors exhibit multifractal features. Our results have significant implications to market efficiency.

The at hand study intend to exploring the Aesthetics of product on consumer buying behavior. The results identified that the elements; color, label and designs influences the perception of the consumer about the purchasing of the product. Some colors have a fuming effect while others have a cool effect on the consumer mind. Labeling is compulsory as it makes the consumer aware of the product. While now a day people wanted the product with “Look at me” Aesthetics. Aesthetics has become such an important aspect in our lives that some people even believe that Aestheticisms everything or packaging is the product. The selection of the product highly depends on the package of the product. Promotion chain is formed by the product packaging and most of the time it’s close to the actual purchase and hence play important role in observing the customer results.

The essay critically examines measurement of R&D. R&D capital and cited patents are used in the literature to measure R&D intensity and investigate market returns for R&D. The results are ambiguous. Previous literature suggests that patents are distinct from R&D expenditure, and R&D is influenced by competition. We suggest eight new measures based on the interplay between R&D and competition. We empirically test these measures on pharmaceutical and computer software industries which have the highest R&D intensities of all industries. The new measures are more significant than R&D capital and offer further insights on R&D in these industries. These measures help in capital allocation for R&D at firm level which maximizes stock returns.

This paper explores the factors which determine the usage of currency derivatives by Indian IT companies. It has taken a total of 18 large IT firms in India. Those have disclosed the currency derivative data in their financial reports from 2011 to 2013; this study uses cross-sectional panel data and applies a multiple regression model. For this reason, the firm-specific features such as financial distress cost, underinvestment cost, multinationality, firm size, Taxation and Liquidity are regressed against the notional amount of currency derivatives reported for hedging activities. Finally result found that Size (Total assets) and Underinvestment (PE ratio) is the major determinant factors of the currency derivative usage in large Indian IT firms.

The study was undertaken to examine the value chain, value addition, marketing cost & margin, marketing efficiency and market integration of rohu fish in selected areas of Bangladesh during the month of July-August 2013. The objectives of the study were to estimate costs and margins, seasonal price variation and to test market integration of rohu fish. Primary and secondary data were used for this study. The higher marketing cost was incurred by paiker and the lowest by retailer. On the other hand, retailers earned the highest net marketing margins. Chain II was found the most efficient chain. Analysis of market integration shows that rohu fish market in Bangladesh was well integrated. The findings of the study revealed that the marketing of rohu fish was a profitable business and some recommendations were provided for the improvement of rohu fish marketing in the country.