Zeitschrift für Massenkommunikation und Journalismus

Usage of Smartphone Apps by Women on their Maternal Life

Abstract

Jayaseelan R, Pichandy C and Rushandramani D

Mobile phone usage has proliferated in recent years. Few places worldwide people are enjoying speedy utilization mobile phone. Women appear to be taking the lead when it comes to smart phone technology phone use when compared with men. Mobile phones apps make participation possible for women to access the health care they need, including family planning, birth, child care, and survival. This article begins to address the usage of smart phone apps and its role in the everyday life of the pregnant women and young mothers. The overall result of the study reveals that the women in the middle class and lower middle class families use smart phone and its applications more frequently during their pregnancy period for various reasons when comparing to the women in the upper middle class and higher income women.