Internationale Zeitschrift für Sensornetzwerke und Datenkommunikation

The Mediating Role of Corporate Social Responsibility: Exploring Determinants and Indicators in Driving the Performance Constructs

Abstract

Sini V Pillai and S Jayadev

Corporate Social Responsibility (CSR) is a management practice where companies integrate social, environmental and economic issues in business operations while addressing the expectations of all stakeholders. Corporate Social Responsibility practices have a significant influence on the performance indicators making it relevant in business for all societies, particularly for developing countries like India. The paper investigates the mediating role of Corporate Social Responsibility on the Performance Indicators at IT sector that comprises of Service Quality, Brand Identification, Goodwill Creation and Customer Satisfaction. Data collection is primary in nature administering a detailed questionnaire among employees working at IT sectors. Structural Equation Modelling (SEM) is carried out to analyse structural relationships between the variables of CSR and the constructs of Performance Indicators.