Zeitschrift für Massenkommunikation und Journalismus

The Comment: The ‘Telomere’ of News and Public Communication

Abstract

Clio Kenterelidou

Public communication is extremely challenging and complex in practice. The comment as a public information and communication tool adds to that. Examining the practice of comment and its Infoganda frame by the media and government at the broadcasted news media, the public information and political communication and power frame game in the public sphere is revealed and the challenges and difficulties of public information and communication and civic awareness are indicated. The research analysis is enhanced by the semi-structured personal interviews of persons that are engaged in public information and communication in the political or the media level.