Zeitschrift für Massenkommunikation und Journalismus

Social Media\'s Influence on Traditional Broadcasting

Abstract

Vagka Notara*

Social media has profoundly impacted traditional broadcasting, revolutionizing how information and entertainment are disseminated and consumed. This manuscript explores the dynamic relationship between social media platforms and traditional broadcasting channels, examining the evolution of audience engagement, content distribution strategies, and the overall media landscape. By analysing the advantages, challenges, and transformative effects brought about by social media, this study provides a comprehensive understanding of its influence on traditional broadcasting. The advent of social media has heralded a new era in communication, significantly altering the landscape of traditional broadcasting. Where once television, radio, and print media reigned supreme as primary sources of news and entertainment, platforms like Facebook, Twitter, Instagram and YouTube have democratized content creation and distribution. This manuscript delves into how social media has reshaped the dynamics of traditional broadcasting, influencing audience behaviors, content production strategies, and the overall media ecosystem.