Zeitschrift für Massenkommunikation und Journalismus

Research on an Insight into Facebook usage Habits and Marketing

Abstract

Huria S

The research project grabs one of the most central veins of the businesses – Marketing. Well, we have seen a lot of marketing since we were little kids till we have grown up. Everything we see in our day to day world is marketing. This marketing can be marketing of products, services, events, people, and information, anything. It is the key to money for every business eventually because; this is the only way in which people come to know about the business, their product/service, etc. and so can the businesses sell and earn money. While penning the summary down, the very aura of the research objectives stormed up in my mind. Here is a typical snapshot of the very flesh and bones of the project. The whole story sets in motion from the topic of the research project that is; “An Insight into Facebook Usage Habits and Marketing” The topic very well stands as a mirror to the objectives of the study. The first primary objective is to analyze the usage habits of people on Facebook. Whereas, the second objective of the research is to understand how marketers use Facebook as an advertising medium. A questionnaire was accordingly cooked up on the flame of concerned attributes. Thus, convenient sampling and snowball sampling was used for magnifying of the habits of usage of Facebook and marketing on Facebook. Under the survey, questionnaires were filled up through personal links. The literature reviews in the project were a result of mammoth hunt into the article forest afoot on the net. Many relevant articles linked to the theme were drilled down on the research papers. Through survey understanding many important facts came out which were so much stranger at the start of the research. Major inferences were found in relation to the usage habits and Facebook marketing that is been carried out by the businesses in Noida. Conclusions were on the basis of the Inferences that have been found out from the questionnaire survey analysis.