Zeitschrift für Massenkommunikation und Journalismus

Pictorial Communication in Digital Era: Challenges and Prospects

Abstract

Ikechukwu Nnadiukwu and Cyprian Afam Anih

The paper appraised the challenges and prospects of pictorial communication in digital era with aim of fostering better utility of newsy pictures. Pictures provide a value-chain in the emerging mass communication process such that it is the major determinant of the niche names for different mass cum social media outlets springing up here and there. That is to say that it strengthens value-chain in the mass communication process because of its strategic utility nature. In this discourse, an attempt is made to unravel how pictorial (media) communication can be better appreciated and utilized in this era of multimedia. Photos, videos, Graphics and Films are strong mass communication tools and great care must be taken on how to make greater good use of them and as well preserve our culture and democracy.