Zeitschrift für Massenkommunikation und Journalismus

Non-Profits Vs For-Profits in the Game of Social Media: Critical Observations and Reflections

Abstract

Michelle Schmude

With the goal of understanding social media habits, a panel discussion of almost 100 non-profit and for-profit organizations at “NEPABlogCon” identified similarities and differences in the areas of social media platforms, social media strategic plans, and social media policies between non-profits and for-profits. More social media similarities than differences existed among participants. In addition there are several key areas that should be investigated by participants to mirror best practices.