Zeitschrift für Kunst- und Sozialwissenschaften

Lesbian's Representation Evolution in Mainstream Media

Abstract

Schwartz M

This article aims to show the integration of Lesbians in a western context through all types of mainstream media such as film, prime-time television shows and Internet based web series. These aims were followed by means of a research conducted on exploring Lesbians' evolution from niche margins and stereotypes into modern mainstream media, by shattering the “Butch & Femme” distribution patterns, negative and prejudice stigmas while showing the advancement of modern society with regard to this issue. Most researchers found in this area focus on the gay male media influences and not on female. Researches that do focus on the female issue focus on traditional culture in women’s genre, such as: soap operas, novels, women’s journals and female studies. Thus, a gap in knowledge exists regarding the evolution of lesbian character’s evolution representation in the various media. The study used a mixed research methods research, combining quantitative and qualitative research methods. Additionally, theoretical and media analysis were conducted, as well as anonymous questionnaires, convenience sample focus group and structured interviews. The data was collected concurrently or sequentially and later given a priority and involve the integration of the data at one or more stages in the process of the research. The findings show the shattering of stereotypes and patterns throughout the years and the evolution of the Lesbian characters within the various types of media, leaving prejudice behind and evolving into mainstream, by shattering stereotypes over time. Thus mainstreamism is all around us and will continue to grow and perhaps expose other marginalized groups into the mainstream awareness in the future. This research contributed to theory by closing the gap in knowledge regarding lesbian representation evolution in the media. Additionally, the research added to knowledge by creating a change in the perception of Queer theory, while portraying this theory as irrelevant when it comes to describe lesbians’ representation in the media as approaching the mainstream. Thus, a change in the perception of Queer as a social phenomenon will occur, by understanding that ‘queer’ is no longer a sexual oriented definition. Within modern society adopting a culture that advocates for individuality and uniqueness, being queer can no longer be considered as being whatever is at odds with the normal. Since this topic has never been researched before, this is an original and an innovative research, as it developed a model of Lesbian Mainstream Representation Evolution in the Media.