Zeitschrift für Massenkommunikation und Journalismus

From the Boob Tube to YouTube: Critical Appraisal of Nigerian Media Environment and Climate Change Awareness Creation

Abstract

Chinenye Nwabueze, and Anthony Onyima

This paper appraises the Nigerian media environment and the extent it can create awareness for climate change. It provides conceptual explanation of climate change globally and how it affects the country. It examines the different sides of the global debate on climate change, pointing out the consequences of climate change with particular reference to Nigeria. Its basic postulation is that Nigeria and African countries have not done enough in the climate change debate and battle. The paper lists strategies of how the media can create more effective awareness for climate change issues and subsequent mitigation of and adaptation to the adverse environmental conditions, particularly in an era of digital culture.