Zeitschrift für Massenkommunikation und Journalismus

Fashion and Communication Training for A Quality Information

Abstract

Concha Perez Curiel and Sergio Luque Ortiz

Our research group Media Studio for quality journalism by the excellence project “Quality Journalism to new digital journalistic formats” has rescued a tool to measure the quality of the contents and to analyze treatment of specialized contents. The overall project objective is to find out what are the parameters that determine how journalistic work can be considered of quality. Furthermore, it will be necessary to establish the relationship between journalistic quality and profile of the profession and if that quality should be or not linked to the professional figure. We consider that the method value added journalistic developed at the Catholic University of Chile and Argentina is a real find for an objective assessment of quality journalism. This methodology evaluates the newspaper articles, focusing on two stages: the selection of the news (Gatekeeping) and the process of creating it (News making), based on the application analysis sheet. The second stage of the project will be to study the formation of specialized journalists in different national and international universities. The method assigned to each research is the analysis of content and interviews with specialized sources, respectively. After making both investigations we will notice if it exists an equivalence relation between quantity and quality of published information on fashion at the national and international media and the professional profile that configures the information. The comparative analysis shows on the one hand that quantity does not equal quality of information. Moreover, it is important to see what is the relationship between the training provided by prestigious universities and the quality of the articles published on the media. Is now a reality the media need to have specialized fashion journalists because is increasing the fashion information. Until now, it was limited to magazines and special supplements with a high level of technical language.