Zeitschrift für Massenkommunikation und Journalismus

Effects of Radio and Television Media on Language

Abstract

Ranasuriya D

The aim of this paper is to bring out a practice observed in the local media today. The presenters in the local media industry have tendency to mix two languages (Sinhala and English). In English language this is referred to as code switching. The presenters code switch profoundly and affects the language purism. In this study it will be found whether code switching is a must in programmes and find out as to why code switching takes place. The methodology used is quantitative. Self-observations will be included. The target includes presenters, audience, lecturers in mass media and language, and students.