Zeitschrift für Massenkommunikation und Journalismus

Dominated Marketism in Media: Situation and Diagnosis

Abstract

Dr. Ritesh Chaudhary1*

Media is also relevant as long as there is a human society. The curious tendency of human beings is important behind this. Man has been curious since the beginning. For this reason, he needed communication. He invented the first language. Then made information carriers like pigeons, messengers and hawkers. The evidence found in the excavation of Mohenjodaro, Harappa testifies that the media was in some form among us even in the beginning of civilization. Written information on the walls of the place is well appreciated. The inscriptions of Emperor Ashoka also appear to tell the story of the curious tendency of media and human society. However, since then, there has been a difference of ground and sky in today's era. With the increasing influence of information technology, new changes are being seen in the media.