Zeitschrift für Massenkommunikation und Journalismus

An Exploration of Video Consumption Habits

Abstract

Weiland SJ and Bromberg C

The purpose of this phenomenological study was to explore video consumption habits. The researchers wondered if viewers who engage in heavy consumption of video on demand (VOD) might see the world in a different way than others who do not engage in heavy consumption of VOD. An interview of 25 participants led to mixed responses. The theme of “procrastination” quickly emerged. Participants indicated that they consume video on television and video on demand on an equal basis, which contradicts current literature on the subject. The majority of respondents noted that they multi-task while watching traditional television or video on demand. The majority of respondents also noted that they engage in procrastination because of heavy consumption of video on demand.