Zeitschrift für Massenkommunikation und Journalismus

Advertising Journalism: Benefits, Challenges and Ethical Concerns

Abstract

Matias Wang*

Advertising journalism is a form of journalism that is designed to promote a product or service, rather than to provide objective news reporting. It is a type of marketing communication that aims to influence the audience’s perception of a brand or product. Advertising journalism can take many forms, from sponsored content to native advertising, and is often used by companies to reach new customers and build their brand. However, this type of journalism has been the subject of much criticism, with some arguing that it blurs the line between editorial content and advertising, and can mislead consumers.